We have a website/company/brand that we believe needs to pivot from a Legal Directory to something more (attorneyatlaw.com). We have ideas but would like someone to come in and review what we have and what the industry needs. Then help us identify a strategy for making that happen. Here is some more context but I’ll follow up with a more formal document. Please feel free to DM me if you’re interested in learning more. CONTEXT AND OBJECTIVES Market Context The Legal sector struggles with issues that affect individual, team, and organizational performance including:· Poor Leadership and management practices· Weak operational experience and execution· Lack of communication skills beyond negotiation· Client acquisition· Continuing education· Maximizing individual and firm performance and potential· Organizational process and efficiencies· Raising capital for marketing and/or litigation expenses JAZ Project Objective The primary goal is to thoroughly assess these areas, pinpoint the precise needs of the legal sector, and use this clarity to design, develop, and implement effective solutions. JAZ aims to assist the legal community by tackling the most critical challenges faced by attorneys and firms. This approach will allow JAZ to strategically fill gaps and, by achieving success, expand its business portfolio through profitable growth. Scope The scope of this effort includes the legal sector in the United States, with particular attention to the following segments: 1. Law firms, including corporate law firms (50+ employees) and small law firms (2-49 employees; inclusion of solo practitioners is optional) 2. Legal departments in organizations
The ideal team has experience in market research, strategy, business plan development, and competitor analysis