- Launched 3 brands, 10+ products/services, and orchestrated 15+ activations - Crafted the in-flight and lounge experience for JetBlue's inaugural transatlantic flight, earning 'Best Economy' in the 2022 'The Points Guy' Awards. Generated $123M in operating revenue in 2022. - Developed comprehensive 3-5 year roadmaps, structures, and processes, contributing to revenue increases of 13.5% and 22.7%, respectively for Beam Suntory and Best Buy. - Partnered with Cotopaxi’s CEO to revolutionize the brand's innovation and strategy, propelling sales from $58M to over $100M.
I'm a Design Strategist with a decade of experience in growth strategy, customer insights, and UX design. I've had fun working with some renowned companies, including PepsiCo, JetBlue, Live Nation, Cotopaxi, Best Buy, Samsung, San Antonio Spurs, and Beam Suntory. Outside of work, you'll find me hiking, skiing, scuba diving, and performing with my improv troupe.
- Wesleyan University, Bachelor of Arts - University of Virginia (Darden): Postgraduate Certificate in Design Thinking and Innovation
I can support members by being a sounding board for ideas and strategy, teaching consulting skills, and be an active committee member.
Networking and learning more about other people’s backgrounds and skill sets. Having clear expectations on my time commitment and role in committees or projects.
I grew up with a domesticated pot-bellied pig.
Launching JetBlue’s first transatlantic flight from NY to London. Awarded the 'Best Economy' in the 2022 'The Points Guy' Awards. Generated $123M in operating revenue in 2022.
Design thinking and innovation.
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