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Case Study Name
Optimizing Market Research through AI
Client Problem Solved
Using the open and direct answers from each consumer we conduct AI analysis on the different questions part of the market research Developed an interactive dashboard to visualize and interact with different variables as needed Analysis time reduction from weeks to hours Detailed results include multiple correlations being analyzed Tangible recommendations to the customer on products and areas for improvement by each department (e.g. sales, marketing, development, etc.)
Client Size
Large National Corporation
Industry
Multiple industries
Industry Function or Capability Applied
Go To Market Strategy
Project Description
Client conducts blind tests for products with consumers to determine product positioning Current process is completely manual where each result is tabulated manually and takes weeks to develop insights for the client
Timestamp
July 28, 2024 10:25 PM (EDT)