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Case Study Name
LiveNation - Scaling the next frontier of sponsorships for live events & music culture
Client Problem Solved
Live Nation is the world’s leading ticket distribution and event promotion company, owning Ticketmaster and 142 venues in the United States. In a post-pandemic era, Live Nation was looking to capitalize on their position of strength to unlock new, unexpected growth opportunities that can be scaled to shape the next frontier of live events and music culture.
Client Size
Large Multinational Corporation
Industry
Media & Telecommunications
Industry Function or Capability Applied
Business Transformation
Project Description
We identified four high growth opportunities, designed a relevant business model for scale, and prototyped two concepts to help Live Nation give brands an always-on role in fandom.
Timestamp
November 8, 2024 9:58 PM (EDT)