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Case Study Name
Coke - LATAM - Digital Transformation Labs
Client Problem Solved
Clients can see firsthand how to build an internal digital lab, reducing the need for 100% external product development. This experience helps the client team understand the benefits and challenges of growing their product mindset and developing a successful B2B and B2C ecosystem.
Client Size
Large Multinational Corporation
Industry
Consumer Packaged Goods
Industry Function or Capability Applied
Design Thinking & Voice of the Customer
Project Description
identified key improvements to accelerate their digital transformation at scale. Over 650 people were empowered to start a daily capability-building program, enabling the company to create a digital lab. This initiative contributed to generating $80M USD in 12 months, with a target of reaching $1B USD in the next 12 months.
Timestamp
July 24, 2024 2:12 PM (EDT)