Ellen Scully

Growth Diligence for PE-Owned Hospitality Player

PE company was assessing whether to sell or hold hospitality asset, and sought a fact basis to inform their decision. Requested more information on their PortCo's market position, growth trajectory, and broader industry trends.

Conducted a customer segmentation exercise to better understand key customer personas, their needs, and how the PortCo met / did not meet them vis-a-vis competitors. Conducted a detailed competitor analysis and assessed client’s share of supply. Evaluated likelihood of PortCo achieving $1B in revenue by assessing where they've succeeded in the past, and how large the TAM / SAM was for similar locations domestically and internationally.