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Case Study Name
Competitive intelligence for sustainability software product
Client Problem Solved
Client's climate risk software product is in a crowded and rapidly changing market. They wanted to better understand where they stand against competitors and how to potentially reposition their offering
Client Size
Large Multinational Corporation
Industry
Other Financial Services
Industry Function or Capability Applied
Design Thinking & Voice of the Customer
Project Description
Developed competitor battlecards and overall competitive analysis to help the client's sales and strategy teams understand the current positioning of their climate risk product and provide recommendation on how to refine their strategy
Timestamp
June 8, 2024 2:05 PM (EDT)