Incubating digital-first apparel brands
Client was a nascent corporate incubator focused on digital-first apparel brands. To augment a clear vision to invest in high-growth ventures, the client sought advisory support in identifying the right sectors within apparel, invest in the right founders and brands, and developing growth strategies to help them succeed.
Conducted deep-dives into high-growth apparel segments through social listening and global trend analysis, which were used to identify, onboard and guide portfolio brands. For three brands in particular, I was involved in developing comprehensive growth strategies, including defining target audience, positioning, pricing, and supply chain recommendations. I subsequently supported these brands in building their targets and executing key growth initiatives.