PE Due Diligence in Food Service
Private equity client had exclusive rights to invest in a value-added food manufacturer. Before proceeding with the investment, they needed to better understand the target's market positioning and potential growth opportunities. In addition to identifying growth opportunities, they also wanted to assess potential go-to-market strategies to capture the opportunity
Gathered primary research consisting of 40+ interviews with potential customers, competitors and other industry players; combined primary research with analysis of industry data sets to assess customer needs (e.g., restaurant pain points, buying behavior / influencers, overall segmentation), competitive landscape and overall market / growth trends; data and insights were used to assess target's overall positioning and identify a complete set of growth options; each option was evaluated in terms of ROI, feasibility and strategic fit in order to develop 3 year go-to-market strategy