The birth of a celebrity-led beauty brand
Client, a high-profile celebrity, sought to leverage their substantial influence and social media following into a successful beauty brand. However, they lacked a clear roadmap for translating their celebrity persona into a compelling product offering that would resonate with their dedicated fanbase.
Conducted a comprehensive market analysis of the global and regional beauty industry to identify key growth opportunities for a celebrity-backed beauty brand. Developed a robust product portfolio strategy by benchmarking holy grail products and analysing emerging trends via social listening. Created detailed customer personas based on survey data and one-on-one interviews to inform brand positioning and product development. Defined a compelling brand value proposition aligned with the celebrity's public image and developed a product, pricing, loyalty program, and starter kit strategy to optimise customer acquisition and retention.