Purpose
To assist NorthLawn members in doing business development, it is important to be able to answer two key questions:
- Why do collaborative business development with NorthLawn? - to clarify the multiple ways that doing so not only helps you but helps those around you
- Tactically, how should I do collaborative business development with NorthLawn? - to share a few different “if-then” scenarios with functional advice (e.g., email templates, process steps) to make it as easy as possible for you
1. Why do collaborative business development with NorthLawn?
Helping yourself while helping others
🤝 Supporting your existing clients
As an independent consultant and advisor, your primary role is being as helpful as possible to your clients.
This is often done through consulting work, but this can also be done by leveraging your network to support them.
Rather than constantly pitching yourself, by connecting them with others, you're viewed as someone with genuine caring about them and their success.
✨ Strengthening the give-and-receive culture of NorthLawn
Our community is most effective when everyone is sharing with each other as both givers and recipients.
By sharing and supporting, you're actively building our culture, demonstrating the value of the community, and making it more likely that others will do the same.
Next time, it may be that you're the recipient of another member's connection and thus making your own business development stronger and more efficient.
📈 Scaling your practice
Often, the only way to scale your consulting practice is by hiring more people. With NorthLawn, that’s not necessary.
Our unique revenue sharing model allows you to scale by appropriately valuing your network and ensuring you you benefit from the lifetime value of your clients.
To make it more tangible, below ⤵️ is a illustrative scenario that shows how our revenue sharing model works. More information on the revenue sharing can be seen here.
Illustrative example: Compensation and Revenue sharing
Project list (also illustrative)
# | Project | Client owner | Consultant | Professional Fees | Community Fee | Total cost |
1 | Tech acquisition due diligence | A | G | $ 60,800 | $ 15,200 | $ 76,000 |
2 | Retail expansion discovery | B | H | $ 16,000 | $ 4,000 | $ 20,000 |
3 | Retail expansion implementation | B | H | $ 80,000 | $ 20,000 | $ 100,000 |
4 | AI chatbot implementation | C | I | $ 44,000 | $ 11,000 | $ 55,000 |
5 | Information security pen test | D | J | $ 28,000 | $ 7,000 | $ 35,000 |
6 | Biotech go-to-market strategy | E | K | $ 72,800 | $ 18,200 | $ 91,000 |
7 | Biotech voice of customer | E | L | $ 6,400 | $ 1,600 | $ 8,000 |
8 | Design thinking workshop | F | L | $ 12,000 | $ 3,000 | $ 15,000 |
Compensation split by NorthLawn member
NorthLawn Member | Professional Fees | Revenue share | Total compensation |
A | $ - | $ 5,893.33 | $ 5,893.33 |
B | $ - | $ 8,533.33 | $ 8,533.33 |
C | $ - | $ 4,633.33 | $ 4,633.33 |
D | $ - | $ 3,433.33 | $ 3,433.33 |
E | $ - | $ 7,273.33 | $ 7,273.33 |
F | $ - | $ 2,233.33 | $ 2,233.33 |
G | $ 60,800.00 | $ 2,853.33 | $ 63,653.33 |
H | $ 96,000.00 | $ 3,733.33 | $ 99,733.33 |
I | $ 44,000.00 | $ 2,433.33 | $ 46,433.33 |
J | $ 28,000.00 | $ 2,033.33 | $ 30,033.33 |
K | $ 72,800.00 | $ 3,153.33 | $ 75,953.33 |
L | $ 18,400.00 | $ 1,793.33 | $ 20,193.33 |
2. Tactically, how should I do collaborative business development with NorthLawn?
Below are example scenarios and guidance on what to do and say for each. You should feel free to revise your outreach as you see fit. Highlights in yellow are places where you can insert additional personalization.